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Playing the Man's Hand, une série de Charlotte Abramow pour Fursac

Une série photographique spéciale dévoilée à l’occasion de la Journée Internationale des Droits des Femmes 2025.

Playing the Man's Hand, une série de Charlotte Abramow pour Fursac - Costume homme et vêtements Fursac
Charlotte Abramow détourne le vestiaire masculin de Fursac pour une série spéciale lancée à l’occasion de la Journée Internationale des Droits des Femmes.
 
À cette occasion, Fursac et la photographe Charlotte Abramow dévoilent une série inédite, accompagnant une campagne de levée de fonds pour l’association Force Femmes. Du 8 au 18 mars 2025 un pourcentage des ventes de la maison sera reversé à l’association pour soutenir ses programmes d’accompagnement.
 
Ce projet, né de la volonté de la marque d’inviter l’artiste à l'occasion de la Journée Internationale des Droits des Femmes interroge les inégalités professionnelles et les préjugés liés aux codes de la mode et de l’apparence physique. Charlotte Abramow questionne ici l’absurde des rôles et comportements attendus de chaque genre en jouant des clichés et en inversant les rôles. Par ses photographies au ton décalé, elle nous invite à déconstruire les stéréotypes et à reconsidérer avec distance ce que la société nous impose et les obstacles qui entravent la progression des femmes.  
 
Depuis plusieurs années, Fursac est engagé auprès de Force Femmes, association œuvrant pour le retour à l’emploi et l’entrepreneuriat des femmes de plus de 45 ans. Cet engagement s’inscrit dans la continuité de la volonté de Fursac de soutenir la réinsertion professionnelle et l'égalité des chances. À travers l’amélioration de la mixité et de la séniorité dans le monde du travail, Force Femmes aide chaque femme à trouver sa place, fidèle à ses valeurs et à son parcours.

Découvrez la sélection "Pour elle & pour lui".

Playing the Man's Hand, une série de Charlotte Abramow pour Fursac - Costume homme et vêtements Fursac

Photographe : Charlotte Abramow

Association : Force Femmes

Modèles : Leila Calvaruso / Maéva El Aroussi / Esther Rollande

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